Only the Paranoid Survive: Inflection In Consumer Electronics
When I started out in the industry, I worked for Intel as they were transitioning from 386 to 486 and then onto Pentium; all guided by the hand of the great Andy Grove. In his book Only the Paranoid...
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The re-invention of consumer electronics and "internet everywhere"
One of the very exciting elements of consumer electronics today is the rate of change and re-invention. ARM's strategy is to be at the center of the continuum of internet enabled devices - from...
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Flash Player 10.1 Goes MobileSmart Connected Devices Just Got More Fun
Adobe announced today the availability of Flash Player 10.1 enabling the wealth of Flash based content across the web to come alive for a wide range of end products. Flash Player 10.1 is the first...
View ArticleThe New Mobile Payment Battlefield: Carriers Vs. Card Companies?
We've been talking a lot at ARM about secure mobile banking. ARM's TrustZone technology is already an integral part of the ARM Cortex™-A series processors which are currently being deployed in...
View ArticleHow do you measure success in marketing?
I've been in marketing for a long time and one of the big questions is "how do you know you have been successful". The classic way is to look at TAM\SOM, design wins, share of voice etc which is great...
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ARM Social Media WorksOver 1 Million Times
Today I feel like putting 1 million candles on a cake and celebrating. About 2+ years ago the talk inside of ARM was about how to make "viral marketing campaigns," which really meant how do we exchange...
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ARM Partnership, Ecosystem and Social Media
ARM's partnerships, ecosystem and social media all go hand in hand into continually drive and strengthen ARM's ecosystem, technology innovations and brand awareness. We were recently named the 8th best...
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Christmas, Linux and Linaro
Tis the season when most people start to look back on the year and evaluate how well things have gone and in some cases, not gone. I just attended a meeting held by Linaro, and I started to look back...
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My Post-PC World - Connectivity Without Bounds
What will the post-PC world look like? This was one of the most asked questions this year at the 2013 Consumer Electronics Show (CES). Having been in the middle of this revolution for the past seven...
View Article128 bits is 64 bits too many
Did you hear the joke about the 128 bit processor? Let me offer some factual corrections to an article which appeared a couple of days ago in the Korea Herald and which has fueled speculation… This is...
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